Aruna Blu, Blu Crystal’s first collection has been designed for women who want to reign in comfort and are not afraid to glow in flat sandals, with eye-catching and luxurious elements giving the product a feminine and chic touch. A sibling to Aruna Seth this fresh striped back ecommerce site is as simple as it is elegant, featuring a simple no basket one page checkout, and straight to product links, Syrox involvement has covered all aspects from initial concepts to final photography. With only 3 products but just under 200 options, just like its sandals the site is simplicity at its best